Create visual posts sized for the channel you publish on

Select the format first

Start with square, portrait or story dimensions so the layout is designed for the final channel.

Create a clear visual hook

Use one strong message, supporting evidence and a readable hierarchy instead of compressing an entire article into one card.

Adapt the same idea

Create related variants while preserving brand colors and typography.

• 1:1 square
• 4:5 portrait
• 9:16 story and reel cover

Recompose instead of cropping

A landscape composition rarely works untouched in a portrait frame. Keep the central idea, then rearrange the headline, image and evidence for the space and reading order of each channel.

Preview where people will see it

Check the export on a phone at feed size. Make sure small labels, contrast and safe margins survive the final channel, and give multi-card stories a clear opening and conclusion.